One of the best things about running your own business is that you have control over who you work with. Working with your ideal client makes work so much more enjoyable. No more grumpy boss or annoying coworkers because you get to hand-pick the people you WANT to work with, that you’re happy to be around, and that you really click with!
So what exactly is an ideal client?
In short, it’s your dream client. If you could work with anyone in the whole world that you wanted to, who would it be? What do they do? How do they act? What are they passionate about outside their business? What are their likes and dislikes? How do they make you feel?
How do you figure out your ideal client?
By getting clear on the traits you want your clients to have. It’s all up to you, it’s like manifesting exactly what you want because the more you know about your ideal client, the easier it will be to find them and recognize them once you do!
Why is it important to know your ideal client before working with clients?
1-Because it will help you distinguish who you want to work with and who you don’t. That way, when you have a potential client you’ll know right away whether you’re going to make a good fit or not, and you’ll be able to to say no to the clients you don’t want to work with.
It’s like having a built-in filter for the clients you’ll LOVE working with and the ones that would make you crazy.
2-It’ll make your marketing more effective.
When you know your ideal client’s age, you can do research and find out where they hang out online and offline. You can find out which social media platforms they hang out on and put all your marketing focus THERE instead of somewhere your dream clients won’t see you!
Example: If your ideal client is a senior citizen, then you don’t want to be marketing your services on Instagram because more than likely they’re not there. If your ideal client is between 20 and 40 years old though, Instagram might be a great place to market because it’s geared towards people in that age group.
3-It helps you talk to their pain points
A pain point is what your ideal client is struggling with (think “pain in their butt”). It’s what keeps them up at night and wears them down. They want an Aspirin for their pain and your services are their Aspirin.
And when you know what they need help with, you can show them how you can do that!
So how do you talk to these pain points?
Your website copy. Blog posts. Social media content.
When you’re familiar with your ideal client, what they struggle with, and the language they use to talk about these things, you’ll have an easier time writing copy for your website and social media content because you’ll know how to speak their language. They’ll read your service page and say, “she’s talking directly to me! She gets me!” which makes it more likely they’ll hire you!
How to Create Your Ideal Client Profile
To figure out your ideal client, try answering these questions about the people you’d love to work with. If you don’t know all the answers yet, that’s okay! Just start with what you know. Sometimes it helps to imagine your perfect client in your mind and write about him or her.
- How old is your ideal client?
- Is your ideal client male or female?
- Are they married? Do they have kids?
- What’s their income?
- What are their hobbies?
- What kinds of blogs and magazines do they read?
- What do they struggle with in life and business?
- Where do they hang out online?
- Where do they hang out offline?
- What are the top 3 concerns on their mind when they wake up in the morning?
Extra Credit: Find some people who you think are your ideal clients and ask them a few of the questions.
So tell me…who’s YOUR ideal client? Leave a comment below!
P.S. if you’d like to learn more about starting a Virtual Assistant business, check out my eBook here.